Billabong x Wrangler®
Email + Social Campaign • Lifecycle Marketing • Brand Storytelling
Riley supported the launch of the Billabong x Wrangler collaboration by developing a cohesive suite of digital assets across paid, owned, and social channels. The work translated the partnership’s shared ethos of heritage and adventure into a visually unified campaign, balancing lifestyle storytelling with product-driven design to highlight the collection’s timeless appeal.
ROLE
Designer + Art Director: Riley Ebel
CREDITS
Collaborator: Mikol Brinkman
ADDITIONAL PROJECTS
Developed a range of motion-led digital work for Billabong, including short-form surf films, site content, and paid retention campaigns. Leveraged typography and motion to evoke the brand’s heritage, translating its laid-back, coastal identity into dynamic visual storytelling.
