PROJECT DESCRIPTION

Born in Vista, California in 2009, Groove™ is a father-and-son furniture brand built on a shared passion for quality, sustainability, and timeless design. Inspired by the laid-back elegance of 50s, 60s, and 70s furniture with a coastal leisure twist, every piece is crafted in the U.S.A. using hand-picked, sustainably sourced materials. Riley Ebel developed the brand identity and visual system to reflect the warmth and craftsmanship at the heart of Groove, building a cohesive logo system and brand language that speaks to the beauty and intention behind every piece they make.