PROJECT DESCRIPTION

As Director of Art and Studio Operations, Jillian Ebel led the rebrand of Stoke, transforming its outdated and loosely defined identity into a bold and strategically cohesive brand. She preserved the strongest elements of the previous branding while refining them to create a sharper, more clearly defined visual system. The new identity centers around bold geometric shapes, vibrant colors, and black-and-white photography, reinforcing Stoke's commitment to human connection and engaging storytelling. This design strategy simplifies complex ideas into visually compelling content, making Stoke's expertise in B2B digital marketing and thought leadership more impactful and recognizable across all platforms.